Leamington based lighting designers ARCFORM gets a Twitter Boost from Theo Paphitis

Theo Paphitis SBS Winners ARCFORM

Leamington based lighting designers ARCFORM gets a Twitter Boost from Theo Paphitis

A Leamington based firm has received a business boost from Retail Entrepreneur Theo Paphitis.   Last month, Steve and Jen Hughes owners of ARCFORM, tweeted Theo about their business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers.  The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted ARCFORM’s message to his almost 500,000 followers and as a result, www.studioarcform.com has been given a real boost for their statement lighting designs. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

ARCFORM said, “We’ve only started ARCFORM 9 months ago and we are still such a new business. It is great to have support from Theo because it’s hard trying to raise our profile and Theo has recognised our hard work and helped spread the word about our British lighting designs to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish ARCFORM every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

ARCFORM, Leamington Spa www.studioarcform.com


For further information about Small Business Sunday please visit www.theopaphitissbs.com.


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